Tasks

Pre-task. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.


1. What three questions are your group going to be investigating?
2. Look at your questions, what do you think you will learn in your inquiry?
3. Have your group conferenced with the teacher?
4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.
Teacher Comment: You might want to look into recording the advertisements on a channel and a certain ad time. Look into how often that occurs and from which companies. Then you can look at the profits of the companies and see whether they are bigger companies which make a lot of money and therefore can afford the peak advertising times, increasing sales.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
7. Before you put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
9. Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading:
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry.
Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community? Did you share the jobs and responsibilities?
Using language symbols and text - Use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - Set aside an area for a teacher assessment.

PreAnswer:


A1. Q1 What is the price for having an advertisement on TV, and does it change at different times?
Q2 Is TV advertisement more effective than circulars and radio advertisements?

A2. We think that we will learn more about advertising costs and prices among different medias, so when we grow up, these information will help us on our work.

A3. conferencing

A4. Research:

TVNZ - Tv channels 1 and 2.

Below is some information which stipulates the considerable changes and differences in price that need to be taken into consideration when answering your question about the cost of advertising on TVNZ.
The cost will vary according to:
The specific programme the commercial is placed into.
The specific day of the week the ad airs - it is generally more expensive to advertise earlier in the week.
The time of year the commercial airs (rates fluctuate and decrease at different time of the year).
The length of the commercial. Our rates are based on a 30 second cost.
The geographical region the commercial broadcasted over-you can advertise nationally or regionally. Regional costs are priced at a percentage of the national rate
Lastly, the date the commercial is booked in relation to when it airs i.e. booking a few months in advance will secure a less expensive rate than booking close to air date.


Clients buy 30sec spots per programme. So the 30sec spot rate in this instance for Friends is $2,900.

Weekly average rates are used to give an indication of costing by month - ie Jan is half the price of June.

Clients can buy a range of programming as suits across the 2 channels

Clients can chose a fixed break positioning at an additional cost

Rates do differ across the year and are at the highest in Oct-Nov as demand coming into Xmas is higher.

These are an indication of average rates Jan-Dec for peak time by month by channel as below.

Weekly rates are of course relative to the monthly rates. Weekly rates do vary more significantly pre and post Xmas.


Tv1
Tv2

Oct-08
$ 10,348
$ 10,494

Nov-08
$ 9,647
$ 9,484

Dec-08
$ 6,728
$ 7,201

Jan-09
$ 4,766
$ 4,689

Feb-09
$ 5,989
$ 6,751

Mar-09
$ 7,070
$ 7,262

Apr-09
$ 8,115
$ 8,169

May-09
$ 8,327
$ 8,401

Jun-09
$ 8,644
$ 8,830

Jul-09
$ 8,112
$ 9,209

Aug-09
$ 8,357
$ 9,083

Sep-09
$ 8,616
$ 9,356